Marketing and Branding Guidelines

Event Marketing Guidelines

We mail out to the following email lists: Department of English Graduate Students, HIST-Grad, Department of English Members, Library-All, NUDigital. Sometimes also BostonDH.
We'd also like to disseminate info to CAMD.

All events should be put in Podio.
They should also be put up on the DSG events page with a detailed description.
We can also contact NUlab and the library to put an event on their websites, depending on the event.

Large or recurring events should have a blog post and a twitter announcement about them.

For more widespread outreach, contact the Marketing department. They can assist with posters, etc.

Format is already decided on by marketing - do not try and change basic formatting things.
Blog has a conversationally academic tone.
Blog posts should link to twitter at the end.
Link out when appropriate, especially to other DSG pages.

Tips on writing for web: Notes provided by Sarah.

On the web people read in an F shape: Scan across the top, scan underneath. Then a list of things (navigation or first word in every line)
1st paragraph - most important
2nd paragraph - second most important, etc
So start paragraphs and headings with "information carrying words"
Use verbs, verb phrases, and questions - mirroring what the user is thinking
Consider low level literacy users, who are less comfortable scanning longer words
Use consistent language
Don't use "click here"
Try using symmetry/parallelism in bulleted lists with more than three items, i.e.:
- Verb noun.
- Verb noun.
- Verb noun.

Social media best practices guide is available here.

Twitter should be professional or academic in tone. Can retweet from personal twitters if relevant, especially for live-tweeting events.
Do not change the avatar.
If you have questions, it's important to contact the marketing department before making a decision.