Difference between revisions of "Marketing and Branding Guidelines"
| Line 6: | Line 6: | ||
==Event Marketing Guidelines== | ==Event Marketing Guidelines== | ||
| + | There are several streams we market events through. We mail out to the following email lists: Department of English Graduate Students, Department of English Members, Library-All, NUDigital. We'd also like to disseminate info to CAMD. Dave Decamp currently helps with getting emails out to the History department. | ||
| − | + | All events should be put in Podio. They should also be put up on the DSG events page with a detailed description. We can also contact NUlab and the library to put an event on their websites, depending on the event. | |
| − | |||
| − | + | Large or recurring events should have a blog post and a twitter announcement about them. | |
| − | + | For more widespread outreach, contact the Marketing department. They can assist with posters, etc. | |
==DSG Website Guidelines== | ==DSG Website Guidelines== | ||
| Line 21: | Line 21: | ||
==Other Marketing Guidelines== | ==Other Marketing Guidelines== | ||
| + | Twitter should be professional or academic in tone. Can retweet from personal twitters if relevant, especially for live-tweeting events. | ||
| + | Do not change the avatar. | ||
| + | |||
| + | If you have questions, it's important to contact the marketing department before making a decision. | ||
==Marketing and Communications resources== | ==Marketing and Communications resources== | ||
[http://www.northeastern.edu/guidelines/ Northeastern University Marketing Guidelines] | [http://www.northeastern.edu/guidelines/ Northeastern University Marketing Guidelines] | ||
Revision as of 14:38, 10 September 2015
DRS Project Toolkit Guidelines
Event Marketing Guidelines
There are several streams we market events through. We mail out to the following email lists: Department of English Graduate Students, Department of English Members, Library-All, NUDigital. We'd also like to disseminate info to CAMD. Dave Decamp currently helps with getting emails out to the History department.
All events should be put in Podio. They should also be put up on the DSG events page with a detailed description. We can also contact NUlab and the library to put an event on their websites, depending on the event.
Large or recurring events should have a blog post and a twitter announcement about them.
For more widespread outreach, contact the Marketing department. They can assist with posters, etc.
DSG Website Guidelines
Other Marketing Guidelines
Twitter should be professional or academic in tone. Can retweet from personal twitters if relevant, especially for live-tweeting events.
Do not change the avatar.
If you have questions, it's important to contact the marketing department before making a decision.