Difference between revisions of "Marketing and Branding Guidelines"
Jump to navigation
Jump to search
Cklibanoff (talk | contribs) m |
|||
| (10 intermediate revisions by 2 users not shown) | |||
| Line 1: | Line 1: | ||
| − | == | + | ==Event Marketing Guidelines== |
| − | + | ||
| + | *We mail out to the following email lists: Department of English Graduate Students, HIST-Grad, Department of English Members, Library-All, NUDigital. Sometimes also BostonDH. | ||
| + | *We'd also like to disseminate info to CAMD. | ||
| + | |||
| + | *All events should be put in Podio. | ||
| + | *They should also be put up on the DSG events page with a detailed description. | ||
| + | *We can also contact NUlab and the library to put an event on their websites, depending on the event. | ||
| − | + | *Large or recurring events should have a blog post and a twitter announcement about them. | |
| − | |||
| − | + | *For more widespread outreach, contact the Marketing department. They can assist with posters, etc. | |
| − | |||
| − | + | ==DSG Website Guidelines== | |
| + | *Format is already decided on by marketing - do not try and change basic formatting things. | ||
| + | *Blog has a conversationally academic tone. | ||
| + | *Blog posts should link to twitter at the end. | ||
| + | *Link out when appropriate, especially to other DSG pages. | ||
| − | + | Tips on writing for web: Notes provided by Sarah. | |
| − | + | *On the web people read in an F shape: Scan across the top, scan underneath. Then a list of things (navigation or first word in every line) | |
| + | *1st paragraph - most important | ||
| + | *2nd paragraph - second most important, etc | ||
| + | *So start paragraphs and headings with "information carrying words" | ||
| + | *Use verbs, verb phrases, and questions - mirroring what the user is thinking | ||
| + | *Consider low level literacy users, who are less comfortable scanning longer words | ||
| + | *Use consistent language | ||
| + | *Don't use "click here" | ||
| + | *Try using symmetry/parallelism in bulleted lists with more than three items, i.e.: | ||
| + | **Verb noun. | ||
| + | **Verb noun. | ||
| + | **Verb noun. | ||
| − | == | + | ==Social Media Guidelines== |
| − | + | Social media best practices guide is available [https://docs.google.com/document/d/10gtdCtL-snaA4XP72qVKzmGS04zlxcxs9Rsz6YUdRng/edit?usp=sharing here]. | |
| − | |||
==Other Marketing Guidelines== | ==Other Marketing Guidelines== | ||
| − | + | *Northeastern uses the AP style guide. | |
| − | |||
| − | |||
| − | If you have questions, it's important to contact the marketing department before making a decision. | + | *Twitter should be professional or academic in tone. Can retweet from personal twitters if relevant, especially for live-tweeting events. |
| + | *Do not change the avatar. | ||
| + | *If you have questions, it's important to contact the marketing department before making a decision. | ||
==Marketing and Communications resources== | ==Marketing and Communications resources== | ||
[http://www.northeastern.edu/guidelines/ Northeastern University Marketing Guidelines] | [http://www.northeastern.edu/guidelines/ Northeastern University Marketing Guidelines] | ||
| + | |||
| + | [https://www.northeastern.edu/guidelines/editorial/editorial2.html Northeastern University Style Guide] | ||
Latest revision as of 12:44, 1 February 2018
Event Marketing Guidelines
- We mail out to the following email lists: Department of English Graduate Students, HIST-Grad, Department of English Members, Library-All, NUDigital. Sometimes also BostonDH.
- We'd also like to disseminate info to CAMD.
- All events should be put in Podio.
- They should also be put up on the DSG events page with a detailed description.
- We can also contact NUlab and the library to put an event on their websites, depending on the event.
- Large or recurring events should have a blog post and a twitter announcement about them.
- For more widespread outreach, contact the Marketing department. They can assist with posters, etc.
DSG Website Guidelines
- Format is already decided on by marketing - do not try and change basic formatting things.
- Blog has a conversationally academic tone.
- Blog posts should link to twitter at the end.
- Link out when appropriate, especially to other DSG pages.
Tips on writing for web: Notes provided by Sarah.
- On the web people read in an F shape: Scan across the top, scan underneath. Then a list of things (navigation or first word in every line)
- 1st paragraph - most important
- 2nd paragraph - second most important, etc
- So start paragraphs and headings with "information carrying words"
- Use verbs, verb phrases, and questions - mirroring what the user is thinking
- Consider low level literacy users, who are less comfortable scanning longer words
- Use consistent language
- Don't use "click here"
- Try using symmetry/parallelism in bulleted lists with more than three items, i.e.:
- Verb noun.
- Verb noun.
- Verb noun.
Social Media Guidelines
Social media best practices guide is available here.
Other Marketing Guidelines
- Northeastern uses the AP style guide.
- Twitter should be professional or academic in tone. Can retweet from personal twitters if relevant, especially for live-tweeting events.
- Do not change the avatar.
- If you have questions, it's important to contact the marketing department before making a decision.